The goal was to create an identity for this Peruvian Chinese Cuisine that would stand out in an oversaturated market. This brand identity focused mainly on the Peruvian clientele. Customers will be able to identify the brand by its primary colors and food. Also, a funny Asian character is created to communicate and promote ingredients and delicious recipes on social media. To display marketing support, please check out the link below.
Chifans was able to increase the sales of delivery services by giving a great alternative to Peruvian food in the Kendall area.